Summary
Senior Copywriter with 9+ years of international experience developing campaigns for global brands including Manchester United, Porsche, Hyundai, KIA, Genesis, and the United Nations. Proven expertise in advertising, brand storytelling, tone-of-voice development, and multi-channel content creation (OOH, print, digital, TV, social, editorial). Track record of securing high-value pitches, and driving measurable business results.
Core Skills
| Creative Concept Development & Campaign Ideation
| Brand Strategy & Tone-of-Voice Establishment
| Copywriting (OOH, Digital, Social, Print, Film, Editorial, SEO)
| Proofreading, Editing & Quality Assurance
| Cross-Functional Collaboration with Designers, Art Directors, and Marketing Teams
| Storyboarding, Scripting & Content Planning
| Stakeholder Management & Client Presentations
